Humans are programmed for communication, we communicate to share ideas, improve our relationships, solve problems, or overcome challenges, whether in our personal or professional lives. The decisions we make before we communicate with our colleagues, employees, or clients might seem like incidental, but effective organizational communication is crucial for an organization’s success.
But let’s first understand what organizational communication really is.
What is Organizational Communication?
Organizational communication is a term used to describe how people within an organization choose to communicate information with other employees, clients, or customers. Now that we know what organizational communication is, let’s look at the benefits of good organizational communication.
Benefits of good organizational communication
Open and clear communication is the key to a healthy relationship, whether in personal or professional life. If an organization is not able to communicate properly within itself or with its customers, it may fall.
An organization with good organizational communication will have everyone on the same page and aware of the company’s goals and objectives.
This helps improve the overall efficiency of the business by strengthening the relationships between employees, customers, and clients.
But let us also understand what happens when an organization has ineffective or bad organizational communication.
Impact of Ineffective Organizational Communication
An organisation with ineffective organisational communication might think it’s a small issue, but this can quickly multiply, and major problems could occur for your organisation.
Misunderstanding instructions, miscommunications, or simply a lack of information among employees can lead to costly mistakes. Customers or clients might feel ignored or alienated and decide to take their business elsewhere.
Poor organisational communication might also make your organisation appear incompetent. This can lead to client loss and even a decrease in employee morale.
Without proper, transparent, and open communication, the organization cannot be in proper order and may steer away from its goals and objectives.
Now that we know how severely bad organizational communication can impact an organization, let me list down a few organizational communication strategies that could help you out.
Strategies to create Successful Organizational Communication
If you wish to improve the organisational communication in your own business, there are several ways to make that happen:
1} Uniform access to information:
Every organisation should strive to establish a centralised system, such as an online knowledge base, where all employees have complete access to important information to avoid confusion or miscommunication.
2} Transparency:
When the organisation is open about its goals and objectives, employees tend to become more invested and interested. This boosts employee morale and helps speed up productivity.
3} Support 2-Way Communication:
This can be done by setting up channels where employees get proper feedback and have room to ask questions. This can be done through open discussions or by holding regular meetings.
Just make sure that you use the right tools and software for the right strategy. Several digital communication tools are available that make it easier for employees to stay connected and help improve the flow of information.
Importance of leadership in Organisational Communication
Strong leadership lays the foundation for good communication. Organisational leaders set the tone and flow of communication within the organisation.
The leaders of an organization create the environment and are the role models for the employees.
Conclusion
Organisational communication is a crucial part of any organisation, no matter its size. Hence, it is very important for all the leaders leading such organisations to be well aware of it.
By knowing when to use what channel of communication, being transparent with the employees, and knowing when to share what information, while using the right tools to share such information.
To conclude, organisational communication is very important for any organisation to succeed; it is the backbone of any organisation and can determine its success.
